Nonprofit Event Sponsorship Accelerator (NESA)

IT'S NOT YOUR FAULT!

Event sponsorship is a nuanced process that requires a strategic formula, an intentional relationship-building cycle, and solid pitching skills.

Sadly, there isn’t a formal program that teaches you event sponsorship with a funder’s insight.

Your only options: expensive 1:1 coaching, endless online research, tons of guesswork, and trial + error.

Think about it.

Do you really want to continue pitching poorly packaged events BEFORE you master the art of securing sponsors?

(I know, I wouldn’t!)

…who loves Oreo ice cream, action + suspense movies, and sunshine!

Having worked closely with nonprofits, I understand the pivotal role fundraisers play in their organization's growth.

Even so, nonprofit fundraisers face a dual challenge — a knowledge gap in securing event sponsorships (which limits their impact), & budget constraints that hinder access to personalized coaching (to bridge that gap).

So, I decided to address these challenges head-on.

By providing a comprehensive + affordable alternative to 1:1 coaching, fundraisers can acquire the skills necessary to pitch sellable event sponsorships without breaking the budget.

My mission? To empower non-profit event sponsorship seekers with the education and strategies required to fill the knowledge gap and enhance their ability to secure significant sponsorship dollars, thereby maximizing the positive impact of their organization within the community.

The Sponsorship Catalyst was born out of a core desire to create something of enduring value and to revolutionize what’s not working–all with the highest standards of excellence.

“Before working with Mariah, we were self-funding our events, unaware of the potential of sponsorships. Through her expertise, we learned the fundamentals of sponsorships, built relationships, and developed comprehensive strategies.

Mariah's role as an educator, edifier, and motivator was evident throughout the course, leading to a profound understanding of sponsorships as a viable revenue stream.

Her expertise and dedication helped us generate over $87,000 in sponsorships and thousands in in-kind donations, making her the go-to expert in the field. I highly recommend The Sponsorships Catalyst's courses to anyone looking to maximize their fundraising potential."

Kick the fear and boost your confidence when asking for larger funding.

Avoid unnecessary rejections from incompatible funders.

Secure best-fit event sponsors so that your event is fully funded.

Set clear and achievable goals that align with organizational objectives.

Understand audience data to drive your sponsor outreach.

Form genuine connections and foster meaningful relationships.

Build lasting partnerships so that event funding gets easier year after year.

Highlight your core impact and land sponsors who genuinely care.

Enter your bullet points here..

Module | 1 Introduction to Event Sponsorships
Most sponsorship seekers make one of two mistakes. They don’t know the critical stages of the sponsorship sales cycle, or they avoid the preparation phase. In this module, you’ll lay the foundational groundwork for understanding the basis of sponsorships. Discover the intrinsic benefits of securing sponsors, understanding their motivations, forming partnerships, and setting achievable sponsorship goals.
Module | 2 Standing Out Amongst the Crowd
With an influx of sponsorship and proposals received weekly by sponsors, standing out among a wave of candidates can be challenging. Inside this module, you’ll craft your unique brand story, refine your mission into a stand-out cause, and clarify the people you serve. By understanding your audience and segmenting data, you’ll identify, acquire, and secure sponsors who align with your event and organization.
Module | 3 Sponsor Identification
Misalignment is the number one reason sponsorship proposals get rejected. In this module, you’ll learn an innovative approach to identifying dream sponsors. You’ll decode ideal job titles, pick up networking gems, and build confidence to tap into existing relationships. Plus, you’ll craft your exclusive DREAM sponsor list for impactful outreach and use hands-on technology for strategic sponsor research.
Module | 4 Sponsorship Deck/Proposal Development
Writing compelling sponsorship decks and proposals requires strategy and clear intention. From defining your purpose to discussing optimal length and page elements, you’ll learn how to craft sellable sponsorship decks, avoid common pitfalls, and attract aligned sponsors. Plus, you’ll choose brand benefits that sponsors crave and build an irresistible asset inventory.
Module | 5 Pitch and Negotiate with Confidence
Confidence is essential when pitching and negotiating sponsorships. You’ll master the art of a 30-minute pitch – no overwhelm, just impact. You’ll dive into a perfect pitch timeline, learn to ask the right questions, and discover how to navigate objections like a pro. You’ll also know how to leverage the best platforms to showcase and sell your sponsorship opportunities.
Module | 6 Sponsorship Agreement and Activation
Securing that exhilarating 'Yes' is just the beginning. I'll walk you through the vital steps of signing agreements, tailoring benefits, and orchestrating a flawless event experience. From connecting with sponsors to capturing memorable moments, discover the key to post-Yes wins. You'll embrace the magic of Fulfillment Reports, and I'll provide templates to keep the process hassle-free.
Module | 7 Cultivating & Maintaining Sponsorship Relationships
In the competitive landscape of event sponsorship, it’s easy to get caught up in one-time deals. This module teaches you to transform fleeting sponsorships into lasting partnerships. Gain practical skills to navigate the relationship-building cycle, strategically tailor your approach, and leverage follow-ups for continued success in maintaining sponsor relationships. Plus, I’ll teach my signature Sponsor Loyalty Formula.

“One of Mariah's greatest strengths is her attentive listening and ability to distill information effectively toward our fundraising goals. She consistently guided us toward building meaningful relationships with donors while focusing on fundraising objectives. Her support was especially evident when we faced setbacks, such as delays in preparing our pitch deck. Mariah seamlessly transitioned into an accountability partner, encouraging us to reset goals and deadlines with reassuring confidence. Ultimately, Mariah's contributions extended beyond monetary gains; she facilitated meaningful connections and elevated our organization's reputation. In less than two months we secured $20,000 in sponsorships."

I am looking for decisive action-takers serious about securing event sponsorship.

In exchange, I promise to provide applied business tools and actionable strategies to deepen your understanding of sponsorship acquisition and equip you with tangible skills to secure and sustain meaningful partnerships.

While I cannot guarantee immediate financial gains or event sponsorship, I can increase your likelihood of hearing “yes.” You’ll walk away with the expertise to confidently navigate the interplay of event sponsorship, relationship-building, and post-event operations. This positions you to foster long-term wins for you and your organization.

All sales are final because I offer best-in-class training, time-saving templates, and proprietary strategies. Please ensure you are 100% committed before you purchase this program. Respectfully, no refunds. No exceptions.

"Mariah's expertise in securing sponsorships proved invaluable to our organization's fundraising efforts. With her guidance, I created a compelling sponsorship deck and pitch for potential sponsors. Facing numerous barriers in acquiring sponsorships, I turned to Mariah for support in overcoming fundraising challenges. In a short timeframe, her expertise helped me secure $6000 in sponsorships. Mariah's efficiency, thoroughness, and creativity shine through in her work. I wholeheartedly recommend The Sponsorship Catalyst's services to anyone seeking a successful event and new sponsors."

Mariah Monique, MPH, is the Founder and CEO of The Sponsorship Catalyst, where she and her team help nonprofit organizations position themselves to secure event sponsors by packaging sellable event sponsorship opportunities.

Mariah is a Sponsorship Strategy Educator and Consultant, sponsorship seeker, and funder, so she has a tri-fold perspective on teaching nonprofit organizations how to secure sponsors. Additionally, she has reviewed and evaluated hundreds of sponsorship packages and pitches, made decisions for sponsorship fund allocation, and built brand activations.

She knows what sponsors want, and she will teach you how to secure them.

When Mariah is not supporting fundraisers, you can find her catching a play at the theater, traveling, singing, hiking, reading, playing golf, or watching football.

Mariah has one dog (Bichon Frise) and resides in sunny California.

“Mariah's guidance has been pivotal in attracting sponsors and securing $15,000 in sponsorship funding in 7 days. Mariah's insightful explanations and advice streamlined the process. She furnished a flexible framework that suited my current venture and proved applicable to other projects, including my football team and nonprofit initiatives. Mariah's expertise and empowering approach set her apart, equipping clients to implement strategies autonomously. The knowledge I acquired from Mariah is invaluable for future business endeavors. I sincerely appreciate her guidance and wholeheartedly recommend her to those seeking innovative fundraising and sponsorship solutions.”

When is the course held?
Upon purchasing this course you will receive immediate access to your student portal where each module can be found.
How soon before my event is the best time to start securing sponsors?
Great question! Understanding the best time to secure sponsors for your event is a layered question because it depends on a few factors: event type, event scale, and relationship pool. A rule of thumb is 6-9 months in advance, but there are some outlier reasons why some may secure sponsors further in advance or with less time.
How much time commitment is required?
This course has seven pre-recorded modules that you can consume at your own pace, whether you're a binge learner or like to take your time, you have options. Just know that you will have access to the course materials for 90 days and the actionable strategies you learn you can implement immediately. However, securing sponsors takes time and effort to do it correctly and maximize your results.
This sounds great, but why me and why you?
Imagine securing thousands of dollars for your community + programs with the support of companies perfectly aligned with your organization's mission. My offer improves your organization by clarifying who to approach, how to approach, and how to maintain sponsors. This builds your confidence to ask for the money you need. Plus, you’ll notice more aligned sponsors who desire to come back to support your mission. It also offers a duplicatable strategy and plan for maximum revenue. I don't like to toot my own horn, but I've also helped a couple dozen organizations secure nearly $500,000 in the last three years.
Do you guarantee that I’ll be able to secure sponsorships for my next event?
While I cannot guarantee you'll receive funding or raise money for your events, rest assured. You'll best position yourself to present your sponsorship packages with the highest standards of excellence, a win-win proposal, and aligned objectives to compatible funders–giving you your most promising chance at landing that coveted "yes.".
How do I know this will work for me?
While it's true that life doesn't come with guarantees, the key is focusing on what you can control. By investing in skill development, expanding your knowledge, and learning from a sponsorship expert, you take proactive steps to increase your odds of event sponsorship. With that in mind, 100% of my clients who do the work have secured five-figure deals.
Is my event too small to secure event sponsorship?
Every event or cause, regardless of size, can make a significant impact. At The Sponsorship Catalyst, I prioritize showcasing your influence by emphasizing the use of data rather than fixating on your event's scale or audience size.
How do I know that sponsors will be interested in supporting my organization and, ultimately, my event?
The essential detail to securing event sponsorships is goal alignment. Inside The Nonprofit Event Sponsorship Accelerator, you will learn how to find compatible sponsors, write compelling proposals, and build enticing brand benefits packages. I will teach you how to identify your dream sponsors and position your organization as a worthwhile partner. Further, leveraging your data and demonstrating your value will boost your confidence in determining your best event sponsors.

Module 1: Introduction to Event Sponsorships ($1500 Value)

Module 2: Standing Out Amongst the Crowd ($1500 Value)

Module 3: Sponsor Identification ($2500 Value)

Module 4: Sponsorship Deck/Proposal Development ($4500 Value)

Module 5: Pitch and Negotiate with Confidence ($4500 Value)

Module 6: Sponsorship Agreement & Activation ($2500 Value)

Module 7: Cultivating & Maintaining Sponsoring Relationships ($3000 Value)

Exclusive Bonus: Sponsorship Master Toolkit: Relationship Building Playbook, Plug ‘n Play Templates, Brand Benefits Bank, Post-Yes Checklists + more! ($3600 Value)

Plus, access to bi-weekly live Q&A's and a private Slack Community

~~Total Value: $23,500~~

~~Regular Price: $1,997~~

Price: $1,497 or 3 Payments of $530

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NONPROFIT EVENT SPONSORSHIP ACCELERATOR COURSE PARTICIPATION AGREEMENT

This Course Coaching Participation Agreement (“Agreement”) governs the terms and conditions for participation by the Participant, (“Participant”), in the Nonprofit Event Sponsorship Accelerator (NESA) (“Course”), created by The Sponsorship Catalyst, LLC (“Company”).

1. The course
The course is a 90 day group coaching course to educate social impact leaders on how to secure event sponsorships for their nonprofit organizations. The course will run for 90 days starting immediately upon purchase and end 90 days post purchase. The course Start Date is defined as the first day the Company provides Participant access to the course.

2. Course Fee and Payment Schedule

(a) course fee

The fee for the course is $1497 if the Participant pays in full at the time of enrolling for NESA or 3 monthly payments of $530 if Participant chooses the weekly Payment Plan option (“course fee”).

The course fee includes:
Access to online portal of resources, worksheets and templates.
bi-weekly live live Q&A and hot seat sessions.
Access to private Slack community for course participants.

(b) For Participants Selecting the Payment Plan

Participant remaining balance of the course fee must be paid in three (3) equal monthly installments of $530 starting immediately after the Initial Payment is paid to the Company until the course fee is paid in full. Participant authorizes Company to automatically charge the credit card on file for any and all course fee balances owed and agrees to keep this information current with the Company. If any payment is insufficient or declined for any reason, Company may remove Participant from the course and shall have no liability in that regard. Participant agrees to pay all of their payments if they choose the payment plan, regardless if they finish the course or not.

(c) Refunds

Due to the immediate access to this online course, we cannot offer refunds.

3. Participant’s Conduct
Participant agrees to conduct him/herself in a dignified and professional manner and shall not engage in any activity that is detrimental to the health, safety, or welfare of other course participants and attendees. Participant acknowledges and agrees that Company reserves the right to remove Participant from the course, without reimbursement, if Company, in its sole discretion, determines that Participant’s behavior creates a disruption or hinders the course or the enjoyment of the course by other participants.

4. Confidentiality
Participant understands that given the group format of this course, information provided or shared with the Company or other participants, whether in the form of comments, discussions in course-related forums, coaching calls, webcasts, or otherwise cannot be considered technically confidential.
Participant also understands and agrees that information provided or shared with the Company or other participants, whether in the form of comments, discussions in course related forums, coaching calls, webcasts, or otherwise is not to be shared with any individual or institution outside of the course or the Participant’s Org Team.
Participant assumes all risk and/or liability that may arise or be incurred while participating in this course.

5. Opportunity For Renewal; No Lifetime Access
Participant understands that enrollment in the course is for a period of ninety (90) days at a time.

6. Release
Participant hereby authorizes Company to use, reproduce, display, distribute, and otherwise disclose Participant Content.
“Participant Content” includes any written statements, images, audio recordings, video recordings, or other forms of media of Participant, whether shared to or captured on publicly-operated or Company-operated platforms, related to Participant’s enrollment or participation in the course.
This includes, but is not limited to, any content Participant may publish to social media accounts and online forums as well as any statements, images, or recordings captured related to Participant’s enrollment or participation in the course.
Participant waives any right to payment, royalties, or any other consideration for Company’s use of Participant Content and Participant waives the right to inspect or approve the finished product used by Company. The Company is hereby held harmless and released and forever discharged from all claims, demands, and causes of action which Participant, their heirs, representatives, executors, administrators, or any other persons acting on Participant’s behalf or on behalf of the Participant’s estates have or may have by reason of this authorization.

7. Intellectual Property
All intellectual property rights in and to the course, the course content, and all materials distributed at or in connection with the course are owned by the Company or the Company partners presenting during the course of the course. Participant will not use or reproduce or allow anyone to use or reproduce such content or materials displayed, distributed, or provided in connection with the course for any reason without the prior written permission of the Company. Participants will not use any of the course content or materials to teach any third party, or otherwise disclose or discuss information revealed in any portion of the course for any purpose other than exercising rights expressly granted to Participant by this Agreement.

8. Disclaimer of Warranties
The Company gives no warranties with respect to any aspect of the course or any materials related thereto or offered in connection with the course and, to the fullest extent possible under the laws governing this Agreement, disclaims all implied warranties, including but not limited to warranties of fitness for a particular purpose, accuracy, timeliness, and merchantability. Participant accepts and agrees that he/she is fully responsible for his/her progress and results and that Company offers no representations, warranties, or guarantees verbally or in writing regarding Participant’s future earnings, business profits, marketing performance, customer growth, or results of any kind. The Company does not guarantee that Participant will achieve any results using any of the ideas, tools, strategies, or recommendations presented at the course, and nothing in the course is a promise or guarantee to Participant of such results. Any examples of income earned by others or testimonials about this course are not meant as a promise or guarantee of Participant’s own earnings or success.

9. Force Majeure
A party shall not be liable for any failure of or delay in the performance of this Agreement if such failure or delay is due to causes beyond its reasonable control, including but not limited to acts of God, war, strikes or labor disputes, embargoes, government orders or any other force majeure event. Upon occurrence of any force majeure event, the party relying upon this provision shall give written notice to the other party of its inability to perform or of delay in completing its obligations.

10. Governing Law; Venue; Dispute Resolution
This Agreement shall be governed by the laws of the State of California and any disputes arising from it must be handled exclusively in Ontario, California. The Parties agree to attempt to resolve any dispute, claim or controversy arising out of or relating to this Agreement by mediation. The Parties further agree that their respective good faith participation in mediation is a condition precedent to pursuing any other available legal or equitable remedy, including litigation, arbitration or other dispute resolution procedures. If any legal action or other proceeding is brought for the enforcement of the Agreement, or because of an alleged dispute, breach, default, or misrepresentation in connection with any of the provisions of the Agreement, the prevailing party shall be entitled to recover reasonable attorneys’ fees and other costs incurred in that action or proceeding, in addition to any other relief to which it or they may be entitled.

11. Entire Agreement; Waiver
This Agreement constitutes the entire agreement between Participant and the Company and supersedes all prior and contemporaneous agreements, representations, and understandings between the Parties.
No waiver of any of the Agreement's provisions by the Company shall be deemed or shall constitute a waiver of any other provision, whether or not similar, nor shall any waiver constitute a continuing waiver. No waiver shall be binding unless executed in writing by the Company.

12. Effect of Headings
The subject headings of the paragraphs of the Agreement are included for convenience only and shall not affect the construction or interpretation of any of its provisions.

13. Severability
If any term, provision, covenant, or condition of the Agreement is held by an arbitrator or court of competent jurisdiction to be invalid, void, or unenforceable, the rest of the Agreement shall remain in full force and effect and shall in no way be affected, impaired, or invalidated.

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